Kate Moss is announced to be the new face of the Givenchy spring/summer 2013 campaign. The 39 year old top model has been featured in campaigns of major designers such as Gucci, Dolce & Gabbana, Calvin Klein, Chanel, Rimmel and Bulgari and can now top up her list for the first time with Givenchy. For Givenchy's spring/summer 2013 campaign, creative director Riccardo Tisci acknowledged that he wanted to portray real people, family and personalities. Photographers Marcus Pigott and Mert Alas took a shot and captured personalities as Spanish bullfighter Jose Maria Manzaranes, Serbian artist Marina Abramovic and her baby daughter, Italian model Mariacarla Boscono, and artist Jared Buckhiester next to Moss. The result is a strong series of black and white photos which reflects the minimalistic color palette that dominates the Givenchy spring/summer 2013 collection.
GIVENCHY Making Of Ad Campaign SS13
Author: Elke Sockeel