10 Corso Como to open first Chinese store in Fall 2013

Famed Italian fashion concept store, Milan's 10 Corso Como, will unveil a Shanghai location in autumn next year.

Carla Sozzani's multi-brand store 10 Corso Como will open its first store in China in the fall of next year. Owned by the sister of Vogue Italia editor in chief Franca Sozzani, the boutique has built a reputation as an influential incubator of young design talent as well as big name fashion.

The Milanese store announced on December 4 that they had signed a deal with China's Trendy International Group to open a 27,000-square-foot store on Nanjing West Road in the Chinese economic capital. Customers will be able to enjoy the store's range of clothing, accessories, and extensive book selection.

"Partnering with Trendy International Group, 10 Corso Como is embarking on its first venture into the world's second largest luxury market, Greater China. With its first store in Shanghai, 10 Corso Como will bring Chinese consumers skillfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public's attention, offering fresh ideas on a sophisticated lifestyle," the retailer told WWD.

Based in Guangzhou in southern China, Trendy owns four fashion brands including Ochirly, which is one of China's leading domestic womenswear labels. In February 2012 an investment consortium led by the LVMH-backed fund L Capital Asia bought a minority stake the company.

10 Corso Como opened its second new Asian location earlier this year in Seoul's Myeongdong Lotte department store. The store had previously shared a Japanese location with Comme des Garcons but sold the space in Aoyama in February this year although 10 Corso Como is still present in Tokyo on the 6th floor of Dover Street Market in Ginza.